New Product Innovation Support

The overwhelming majority of new healthcare products and services either fail or fall short of their optimum potential each year. Having the insight and getting the concept right is the first step, particularly in today’s ultra-competitive, rapidly evolving markets. At MedTera Healthcare Intelligence, we will partner with you to establish a deep understanding of your technology, allowing our collective team to deliver a definitive evaluation of your new product development, lifecycle management, portfolio planning and/or investment prioritization. We will guide and provide insights that aligns with the most important needs of your key stakeholders, while also identifying and characterizing any potential unforeseen commercial challenges. Through our partnerships we have access to over 450,000 HCPs and 20,000,000 patients and caregivers worldwide. Our methodologies are customized to your needs. Let us partner with you to advance your product or next great idea from concept to market.

Some of the ways we partner with our clients to capture actionable insights:

  • Voice of the Customer Analysis
  • New Product Evaluation
  • Product Opportunity
  • Market Analysis
  • Competitive Landscape
  • Conjoint Analysis