Agency and CRO was having a difficult time accessing the community of people affected by Fibromyalgia

Patient recruiting was months behind schedule

Community of people who feel largely ignored, mentally and physically drained

Controversial diagnosis – many physicians believe Fibromyalgia is purely psychological

Built dedicated online community of patients and caregivers affected by Fibromyalgia

Together with Link Health, developed an informational newsletter campaign comprised of 6 unique articles

Created a series of 6 unique blog posts and infographics

Highly targeted social media outreach across multiple on-line / social channels

Increased traffic to study website and qualification hotline by more than 38%

During the 6 week program, 102 patients were enrolled in the study trial

Currently maintaining the community through active social participation for further follow-up clinical study