Agency and CRO was having a difficult time accessing the community of people affected by Fibromyalgia
Patient recruiting was months behind schedule
Community of people who feel largely ignored, mentally and physically drained
Controversial diagnosis – many physicians believe Fibromyalgia is purely psychological
Built dedicated online community of patients and caregivers affected by Fibromyalgia
Together with Link Health, developed an informational newsletter campaign comprised of 6 unique articles
Created a series of 6 unique blog posts and infographics
Highly targeted social media outreach across multiple on-line / social channels
Increased traffic to study website and qualification hotline by more than 38%
During the 6 week program, 102 patients were enrolled in the study trial
Currently maintaining the community through active social participation for further follow-up clinical study